Kaspersky offers free anti-virus protection
- Autore:Ella Cai
- Rilasciare il:2017-07-27
To celebrate its 20th birthday, Kaspersky Labs is offering free anti virus protection to anyone who wants it.
“There are a lot of users who don’t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender (ye gods!),” says Eugene Kaspersky (pictured).
“We realised we had to do one thing, and fast: roll out a KL freebie all over the planet!”
“Last year the product successfully piloted in the Russia-Ukraine-Belarus region, in China, and also in the Nordic countries,” adds Kaspersky, “I say successfully… – that would be an understatement; for with practically zero promo activity Kaspersky Free was installed several million times, in doing so cranking up our market share considerably. Not that increasing market share is our aim; our aim is to raise the overall level of protection on the Internet. Anyway, here’s thanks to all Kaspersky Free users for helping us save the world!”
The roll-out won’t be global instantaneously; it’s going to be done over four months in waves. The first wave will be the USA, Canada, and many of the Asia Pacific countries.
In September: India, Hong Kong, Middle East, Africa, Turkey and Latin America.
in October: Europe, Japan and South Korea. November: Vietnam and Thailand.
‘And that, I do believe, will be it – the whole planet covered,” says Kaspersky, “ it’s a version with all the bare essentials: file, email and web antivirus; automatic updates, self-defense; quarantine; and so on. This arsenal ensures convenient and safe web surfing (is it still surfing? Sounds a bit 90s to me), working with USB sticks and other portable storage media, and protection against both phishing and infected files being run. In short, the indispensable basics that no one on the planet should do without.”
“Though it features just the bare basics, it still packs a punch – a punch we’re no less proud of,” says Kaspersky, “the same protection without compromise: we detect any cyberthreat regardless of its origin or intention – even if certain folks don’t like it. At the same time Kaspersky Free doesn’t come cut with all the usual nonsense like advertising-oriented user-habit tracking and confidentiality infringements – which free AV normally suffers badly from in order to make it financially worthwhile to its manufacturers.”
The US government has always been leery of Kaspersky products saying that the Russian government has influence over the company which Kaspersky has always denied.
“There are a lot of users who don’t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender (ye gods!),” says Eugene Kaspersky (pictured).
“We realised we had to do one thing, and fast: roll out a KL freebie all over the planet!”
“Last year the product successfully piloted in the Russia-Ukraine-Belarus region, in China, and also in the Nordic countries,” adds Kaspersky, “I say successfully… – that would be an understatement; for with practically zero promo activity Kaspersky Free was installed several million times, in doing so cranking up our market share considerably. Not that increasing market share is our aim; our aim is to raise the overall level of protection on the Internet. Anyway, here’s thanks to all Kaspersky Free users for helping us save the world!”
The roll-out won’t be global instantaneously; it’s going to be done over four months in waves. The first wave will be the USA, Canada, and many of the Asia Pacific countries.
In September: India, Hong Kong, Middle East, Africa, Turkey and Latin America.
in October: Europe, Japan and South Korea. November: Vietnam and Thailand.
‘And that, I do believe, will be it – the whole planet covered,” says Kaspersky, “ it’s a version with all the bare essentials: file, email and web antivirus; automatic updates, self-defense; quarantine; and so on. This arsenal ensures convenient and safe web surfing (is it still surfing? Sounds a bit 90s to me), working with USB sticks and other portable storage media, and protection against both phishing and infected files being run. In short, the indispensable basics that no one on the planet should do without.”
“Though it features just the bare basics, it still packs a punch – a punch we’re no less proud of,” says Kaspersky, “the same protection without compromise: we detect any cyberthreat regardless of its origin or intention – even if certain folks don’t like it. At the same time Kaspersky Free doesn’t come cut with all the usual nonsense like advertising-oriented user-habit tracking and confidentiality infringements – which free AV normally suffers badly from in order to make it financially worthwhile to its manufacturers.”
The US government has always been leery of Kaspersky products saying that the Russian government has influence over the company which Kaspersky has always denied.
